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PGDM MARKETING INTERVIEW QUESTIONS

1) As we Know in most of interviews every interviewer ask General Interview Questions like, Tell us something about yourself, What are your Strengths and Weaknesses, What are your hobbies and interests? or Do you like reading books? Other than these questions the PGDM Marketing interview are as follows, (If you want the General interview Questions-Click here)

2) Tell ME in which market situations incremental cost pricing give more advantages than full  cost pricing.

3)  What is the process of designing the message?

4) Everyone talks about the fact that customers are central to the company and need focus and  attention.  Explain in your own words why the customer is so important. Should customer be the  focus while designing the channel of distribution?

5) 6. What do you understand by a family brand, Individual brand?

6) Do you read a newspaper? What headline spotted your attention today?


7) Why is market research import for an organization. Tell me the steps in marketing  research process. Which research design will you adopt for understanding need for spark plugs  in automobile sector?


8) What are the three types of Product Advertising and how it is related to Product Life Cycle?

9) Tell me the difference between Advertising, Promotion and Personal selling?

10) Tell me about Space Marketing

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